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SPYDERLYNKS2014MOBILEMOMENTSRESEARCHMEETINGCONSUMERSWHERETHEYAREwww.spyderlynk.com WHATCONSUMERSWANTONTHEIRMOBILEPHONE SPYDERLYNKS2014MOBILEMOMENTSRESEARCHAboutthissurveyABOUTTHEPARTICIPANTSarketersworkeryhardtodeelopinfluentialmarketinganddistributeiteectiely.hisisillustratedbythesheernumberofadisementsconsumersencounterintheirdailylies.n2007ankeloichestimatedthatapersonliinginacitysawupto5000admessagesaday.tSpyderynkwewantedtofindoutwhathappenswhenaconsumernoticesandismotiatedbymarketing.tacomputeraconsumerwouldclicktotakeaction.utwewantedtoknowmoreaboutwhatconsumersdesirewhentheyseeadertisingintherealworldespeciallyinthecurrentageofmobileconnectiity.urresearchresultsilluminatewhatconsumerswantwhentheyfeelcuriousmotiatedorinspiredbyadertisingintherealworld.hanksforyourinterestintheseconsumerinsightsandbuildingeectiemobilemarketing.fyouwouldliketoseethefullreportorgetmoreinsightsandinformationaboutmobilemarketingcontactusatspyderlynk.com.hisnationallydistributedsureywascompletedwith1000internetandmobilephoneusersinarchof2014.GenderParticipantAgeAnnualHouseholdIncomeTypeofPhone2.969422.718.731.823.916-2021-2930-3940-495059SmartPhoneStandardPhone9.57.310.917.223.121.210.8er150etween125andBetween100Kandetween75andetween50andetween25andnder2549.350.7FemaleMale HowmanytimeshaveyoubeenmorecuriousaboutaproductorsericesaeryoueseenorheardanadvertisementCONSUMERSEXPERIENCECURIOSITYANDDESIREAFTERSEEINGADVERTISINGANDMARKETINGTypeofPhoneIntheinstanceswhenyouarecuriouswhatpercentageofthetimedoyouactivelyseekthatinformationeenifitsnotimmediate100Ofparticipantswanttheopportunitytoshareadvertisingtheyseeintherealworldwithafriend.32.7Ofparticipantswanttosharethesesentimentsmorethan10timesinaweekuriosityerSeeingandertisement1-9times10-24times25-49timesOver50times4921.311.518.21-1920-3940-5960-7980-9910030.117.620.515.611.74.5HowmanytimeshaveyouimmediatelywantedsomethingmorefromacompanyaerseeinganadvertisementIntheinstanceswhenyouwantsomethingwhatpercentageofthetimedoyouactivelyseekwhatyouwanteenifitisnotimmediateOverthepast7daysOverthepast7daysSharingesireerSeeingandertisement1-9times10-24times25-49timesOver50timesAnadvertisementisdefinedasaTVcommercialradioadin-storemarketingmagazineadbillboardoranyotherwayacompanymighttrytocommunicatewithyouoline.60.512.79.317.50-1920-3940-5960-7980-0010033.314.818.011.315.27.4 97OFCONSUMERSEXPERIENCEWANTINGMOREFROMADVERTISING WINNINGMOMENTSOFOPPORTUNITY WhenyouareabletogettheinformationyouneedaboutaproductorservicequicklyandeasilytowhatextentdoesitinfluenceyoutopurchaseWhenacompanyprovidestheinformationIneedwhenIneedit...GENERATESALESANDLOYALTYBYDELIVERINGMARKETINGSOLUTIONSTOCONSUMERSMOBILEPHONESInterestinMobileSolutionsWhenyouareabletogettheinformationyouneedaboutaproductorservicequicklyandeasilytowhatextentdoesitinfluenceyourloyaltytothebrandcompanyWhenacompanyprovidestheinformationIneedwhenIneeditGiventheopportunitytouseyourmobilephonetobuyentertowinorsimplygetsomethingfromabrandwouldyouactonthatopportunityYes3.211.532.552.8PossiblyProbablyNotNoItdoesntgreatlyimpactmylikelihoodtobuyIthelpsbutIllstillcontinuelookingshoppingIamsomewhatmorelikelytobuyIamfarmorelikelytobuy6.528.241.024.2ItdoesntgreatlyimpactmyloyaltytothebrandcompanyIthelpsbutitdoesntnecessarilymakememoreloyaltothebrandcompanyIamsomewhatmorelikelytobeloyaltothebrandcompanyIamfarmorelikelytobeloyaltothebrandcompany6.832.324.336.5ImpacttoSalesImpacttoLoyalty MOMENTSOFOPPORTUNITYWeaskedconsumerswhattypeofmobileopportunitiestheywouldbeinterestedinatdierenttimes.OutShoppingLookingataMagazineGetalertsaboutupcomingsalesornewinventoryGetacouponCheckinventoryBuyaproductwithoutstandinginlineEnterasweepstakes35.779.043.344.032.6LookingatMailnotemailEnteringasweepstakesforfreeticketsSetupanappointmenttogeta50gicardGetsportsorentertainmentcontentforfreeGetconsumerreviewsSignupforaserviceFindoutmoreaboutaservice26.339.317.339.419.439.123.4GetadditionalcontentlikearticlesorrecipesfromthemagazineCollectpointforrewardsSharewyourfriendsonsocialnetworksGetfreesportsorentertainmentvideosPurchaseaproductOrderaproductsampleParticipateinasurveyVoteonatopicalissueGetacouponforanadvertisedproductEnterasweepstakes46.822.817.932.819.166.944.838.448.4DoingChoresatHomeCompleteaproductregistrationformAccessagameGetsponsoredcontentfromproductsEnteringsweepstakesforachancetowinLearningmoreaboutproductsPurchasingitemsandhavingthemshippedGettingcustomerreviewsaboutproducts16.513.711.538.731.928.738.0 WefoundmomentstoengagedelightandselltoconsumersAtanEventEnterforachancetowinanexperienceupgradeGetacoupontobuyaproductatretailSharewithyourfriendsonasocialnetworkGetfreevideosthatcomplementtheeventPurchaseaproductyouseeattheeventOrderaproductsample34.460.829.923.938.744.0DiningataRestaurantOpportunitytoplayafreegameordownloadafreegameOpportunitytogetfreesportsorentertainmentvideocontentGetcouponforfutrediscountsAccessproductinformationCollectpointstoredeemforfreefoodorachancetowinEnterasweepstakes15.712.072.628.556.636.6GroceryShoppingFinddiscountsoncomplementaryproductsAddproductstofutureshoppinglistsCompletearebateformAccessacouponGetrecipesEnterasweepstakes44.629.347.282.747.634.7WatchingTV49.7GetacouponforaproductonTVcommercialeta50creditcardgicardforsettingupanappointmentwithaserviceprovideragentGetsportsorentertainmentcontentforfreeBuyaproductonaTVcommercialAddproductstofutureshoppinglistsSignupforaserviceFindoutmoreaboutaserviceGetaccesstoafreegameEnterasweepstakes29.113.925.134.028.734.920.6Addproductstofutureshoppinglists24.914.0 SCANWITHSNAPTAGREADERAPPorsnapsendto77865msgdataratesmayapplyPROMPTINGCONSUMERSTOACTWITHMOBILEOPPORTUNITYACTIVATORSSCANANYOFTHESEWITHTHESNAPREADERTOUNLOCKMOBILEMOMENTS WHEREWHENANDHOWCONSUMERSWANTMOBILEMOMENTSMediaChannelFrequencyofUse20.044.022.813.266.663.657.551.039.335.028.526.322.9WherewouldyoubeinterestedinseeingmobileopportunityactivatorspromptyoutoparticipateindigitalexperiencesWhichofthefollowingbestdescribesyourneedordesiretoaccessinformationaboutproductsandservicesatanymomentusingpromptsliketheonespicturedherewisheeryproductorsericeoeredapromptlikethissocouldgetmoreinformationoersoreperienceswishmoreproductsandsericesoeredapromptlikethissocouldgetmoreinformationoersandeperiencesThenumberofproductsandservicesthatusepromptslikethisisaboutrightItdoesntmattertomebecauseIdontusethesetypesofpromptsandprobablyneverwillUsageIntent9.322.121.347.3ConsumersprojecttheiruseofmobileactivatorswillincreaseiftheybecomemoreavailableYesdefinitelyincreaseYesprobablyincreaseImnotsureitwouldincreaseProbablynotincreaseAccessWhichofthefollowingoptionsdoyoupreferasawaytogetinformationopportunitiesorexperiencesfromacompanyUsingamobileopportunitytriggersuchasaSnapTagQRCodeorUPCCodeNearFieldCommunicationMessagePushIlikebothofthesemethodsProductPackagingGroceryStoreShelvesMagazineAdvertisingCouponCircularsDirectMailClothingTagsRestaurantFoodPackagingEventSignangeTVAdvertising48.517.933.6 SOLVEPROBLEMSDIMINISHFRICTIONANDENHANCEEXPERIENCES.INTHEMOBILEMOMENTSTHATCOUNT.www.spyderlynk.com