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WHEREWHENANDHOWCONSUMERSWANTMOBILEMOMENTSMediaChannelFrequencyofUse20.044.022.813.266.663.657.551.039.335.028.526.322.9WherewouldyoubeinterestedinseeingmobileopportunityactivatorspromptyoutoparticipateindigitalexperiencesWhichofthefollowingbestdescribesyourneedordesiretoaccessinformationaboutproductsandservicesatanymomentusingpromptsliketheonespicturedherewisheeryproductorsericeoeredapromptlikethissocouldgetmoreinformationoersoreperienceswishmoreproductsandsericesoeredapromptlikethissocouldgetmoreinformationoersandeperiencesThenumberofproductsandservicesthatusepromptslikethisisaboutrightItdoesntmattertomebecauseIdontusethesetypesofpromptsandprobablyneverwillUsageIntent9.322.121.347.3ConsumersprojecttheiruseofmobileactivatorswillincreaseiftheybecomemoreavailableYesdefinitelyincreaseYesprobablyincreaseImnotsureitwouldincreaseProbablynotincreaseAccessWhichofthefollowingoptionsdoyoupreferasawaytogetinformationopportunitiesorexperiencesfromacompanyUsingamobileopportunitytriggersuchasaSnapTagQRCodeorUPCCodeNearFieldCommunicationMessagePushIlikebothofthesemethodsProductPackagingGroceryStoreShelvesMagazineAdvertisingCouponCircularsDirectMailClothingTagsRestaurantFoodPackagingEventSignangeTVAdvertising48.517.933.6