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HowmanytimeshaveyoubeenmorecuriousaboutaproductorsericesaeryoueseenorheardanadvertisementCONSUMERSEXPERIENCECURIOSITYANDDESIREAFTERSEEINGADVERTISINGANDMARKETINGTypeofPhoneIntheinstanceswhenyouarecuriouswhatpercentageofthetimedoyouactivelyseekthatinformationeenifitsnotimmediate100Ofparticipantswanttheopportunitytoshareadvertisingtheyseeintherealworldwithafriend.32.7Ofparticipantswanttosharethesesentimentsmorethan10timesinaweekuriosityerSeeingandertisement1-9times10-24times25-49timesOver50times4921.311.518.21-1920-3940-5960-7980-9910030.117.620.515.611.74.5HowmanytimeshaveyouimmediatelywantedsomethingmorefromacompanyaerseeinganadvertisementIntheinstanceswhenyouwantsomethingwhatpercentageofthetimedoyouactivelyseekwhatyouwanteenifitisnotimmediateOverthepast7daysOverthepast7daysSharingesireerSeeingandertisement1-9times10-24times25-49timesOver50timesAnadvertisementisdefinedasaTVcommercialradioadin-storemarketingmagazineadbillboardoranyotherwayacompanymighttrytocommunicatewithyouoline.60.512.79.317.50-1920-3940-5960-7980-0010033.314.818.011.315.27.4